Lately, we have talked a lot about branding identity. In the last article we give you a guide about branding identity, one of them is talking about designing a visual identity. Those visual identities include logo, color palette, typography, and images. Nowadays, social media, especially Instagram, has been becoming one of the tools to interact with customers and to showcase the brand. Because of that, it’s necessary to pay attention to your Instagram feed layout. Despite you need to stick on the style guide, you need to know how to build the aesthetic feed layout. It becomes a thing since people might try to find you from Instagram since it’s one of the top 10 most used social media.
There are some ideas that we would offer in this article. You can adjust it according to your needs and experiment with your creative ideas. Having the aesthetic look for your Instagram feed might make your Instagram look polished and having credibility. The customers might be more interested in your brand and increase their desire to buy your product. By offering these ideas, it might help you to find which one that would be most suitable for your brand. Without any further ado, here is some Instagram feed layout for you:
- Checkerboard layout
To apply this layout for your Instagram feed, you need to have two distinct post styles for it. The key is to post the pattern over and over. For instance, there is a photo-quotes-photo-quotes-etc. That might fit your Instagram feed. It doesn’t have to photos and quotes. You could use the graphic for your feeds and just make two distinct graphic styles to apply this layout. Or, if you want to, it’s possible to apply this layout style using two distinct photography styles. You can freely execute as your wish. Just make sure that your design is aligned to your style guide, especially the color used.
- Collage layout
The key of this collage layout is using two distinct border styles. The one that crops the image vertically, and the one that crops the image horizontally. To display the vertical and horizontal crops in feed, you need to give the background color for it. It’s better to use white background, however if you want to try using other colors just go for it. Again, make sure that it doesn’t stray from your style guide.
It’s necessary to keep the crop in the same size, because consistent is the key to keep your feed look polished. And to maintain it, you could use some apps such as Canva to edit the crop.
- Horizontal lines layout
At least you need to have two distinct post styles to apply this layout on your Instagram feed. You know that the layout of Instagram consists of 3 images in a row then you could work for it. Give the same style for a row, and you can go with another style in another row. The key is to apply the same style for each line. However, to make it simple and look orderly, keep it for a few styles only and repeat it over and over.
- Vertical lines layout
The key is similar to horizontal lines layout, giving the same style for each line. However, in this layout style you give the same style for a vertical line. It means that you need to have two distinct styles at least and three distinct styles at most. Since it’s only three images in a row.
- Border layout
To apply this border layout you need to find a border style and color that align with your branding style. After you find the best one, then apply the border to the whole post on Instagram. It’ll make your Instagram look orderly. It’s necessary to keep your border style in the same color and size consistently in order to make your Instagram look as pro as possible.
- Shape layout
This layout means that you make your post in shape that aligns with your style guide. For example a basketball team using shape layout with the circle shape, it might represent the ball. Find your own shape, apply it for your whole further posts, and keep it consistent, it’ll definitely make your Instagram feed look aesthetic on its way. Again, we recommend to use white color as its background. However, if you want to otherwise just go for it.
That’s all the tips to arrange your Instagram feed layout to help your branding strategy. The key of all the layouts is to keep it consistent and it’ll make your Instagram feed look as pro. To keep it orderly, you can use apps like Unum and Planoly to preview your images before posting it. And to keep your default style, you can use a template or make it your own in Canva, a free app for editing images.
In addition, those layouts can be applied both for photography feeds and graphic feeds, moreover you can even mix it to build your Instagram feed layout. And couldn’t have to for business only, you can apply these tips for your personal profile as well, it might increase your personal branding in social media.
That’s all for this article. Hope you find it helpful in some way. Thanks for reading and see you in the next article!
*Dn
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