A Guide About Branding Identity

It’s a must for a brand to have a unique and distinguished identity from others. The most successful brand has a personality that the others don’t. It also depends on how the designers can visual the identity of the brand because the visual identity is what people see from the brand. It includes the logo, website, social media, packaging, and more. And in this article we’re going to talk about the processes of how you can determine your brand identity and stick into it. Here is some keys for you:

  • Personalize the brand

Just like humans, company or brand need to have soul and identity. Before developing a brand, you need to determine what your brand is all about. Just ask about what is the goal, what can the brand do for customers that the others can’t, why the brand is formed, and how the brand wants to be engaged with customers. Determining those are necessary to decide how the brand wants to be built.

To establish it, it needs to involve the customer's perception. Because they are who would buy and how they would buy is determined by how the brand can deliver their branding. Customers buy not only because they want the service or product or price, more than that they consider how the brand makes them feel.

It is necessary to build a brand based on how the target customers prefer. As you’re getting personal with your brand, get to know the target customer as well. If both can go together, it is possible to simplify how to position and promote the brand.

  • Write the brand story

The story might attract attention. It’s good to write down about the story of your brand to get engaged with your customer. If you have a long story about your brand and you can tell it to the public, it might be a marketing tool for your brand. Write down the story about where you start your brand from zero until where and how you can get to your place right now, it might be inspiring and somehow can attract people.

Your brand story is a part of your brand identity, it should be included in marketing materials and strategy. Stories might influence people's desire, and so does the brand story. If a brand has a long and successful story, it can be used to lead an excellent content for its branding. For instance, a brand starts from a traditional place. It can impact how a brand delivers its branding such as using ancient or vintage things to visual the brand.

  • Create the mission statement

Writing your mission statement is a part of making it clear about how you want your brand to be identified. By determining the mission statement, beside you will get the idea about your brand identity, it might help on how you’ll work with it. The mission statement reflects the brand values and beliefs which are possible that customers also consider it before sticking to your brand.

The essence and story of your brand will become the foundation to state your mission. It might attract customers, to be a guide on determining visual identity, moreover can be a guide on how you can go with it and achieve your brand’s goal.

  • Design the visual identity

We’ve talked about this thing in previous articles. However, let’s talk about it again briefly. The point of designing a visual identity is all about how you design your brand to be looked by people. It talks about how your brand is defined visually, it’s about the logo, color palette, typography, and images. All of those determine how your brand is looked at.

You can determine your visual identity easily by collecting all of the things that you know about your brand. Considering the history and mission are no exception. This visual identity will make the impression on how people see your brand. If you can execute your visual identity properly, it might be something recognizable and memorable for people. It is possible for people to instantly recognize your brand at a glance.

Making your visual identity easy to recognize and remember is important. It’s a must to decide your visual identity from the start, and it might be important that your visual identity must be life-long. Because once people get used to your identity, it would be something if you change your visual further. However, it doesn’t mean that brand identity couldn’t change and evolve over time.

Some brands have done the visual change, take Shell, the logo has changed dramatically for years. However, it still maintains what it has created so that it doesn’t stray from before. It only evolves its logo style so that it adapts trends nowadays.

  • Create a style guide

A style guide helps you to be consistent in design. A strong visual identity will only work best if you can stick to your design over time, here is what is called consistent. People that get used to your design can be unsettling while you provide a different design for your brand. It’s like they’re betrayed by what they’ve expected. Consistent design would build loyalty and trust from your customer.

You need to include everything that you want to achieve in your style guide, including the color palette, preferred logo usage, preferred images style, layout, and all. It’s better if you can make it as specific and thorough as it can be because a style guide is important and central for your branding strategy.

A style guide would be helpful if you partner with ad agencies or other businesses to keep your brand identity as it should be. Again, your visual might affect people's perception about your brand. It’s a must to maintain your visual identity to gain brand awareness.

Determining brand identity has a process and takes time. It’s not an overnight success. However once you get it all the way, it'll be easier in the future.

Hope you find it helpful and see you on the next article!



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